Investing values in the workplace Many people think of organizational values as some sort of lip-service proclamation that emerged from the latest executive management retreat. Or perhaps they think spending time talking about values is an unproductive use of time. But what many people assume are “values” really aren’t. They’re much more than that. Values are the unconscious force behind personal action. In a world that’s in a constant state of flux, values are what remain steadfast and true. And smart organizations know that they are the vital link to culture, commitment—and a competitive advantage.